National tourism organizations have been positioning and marketing themselves as green for some time. Destinations like Canada, New Zealand and Costa Rica have branded and marketed their nations as natural, pure and clean, capitalizing on the exceptional beauty of the natural environment.
It appears a more recent phenomenon to have urban destinations position themselves this way, yet urban hospitality communities worldwide are branding themselves as green. The following article in M & C Magazine shows just how far some cities marketing to the meeting and event sector are coming in this area.
Consider the following logos and web sites:
What is promised by these brands?
Why do we find them emerging now?
Is it proving successful?