Thursday, 12 April 2007

Perthshire Tourism Board Goes Green

Photo: Perthshire Tourist Board

"As an Area Tourist Board one of our key objectives is to position Perthshire as one of the most highly regarded green destinations in Europe. To encourage participation in the Green Tourism Business Scheme by the other businesses we felt we should take part and put our own house in order. It has been a thoroughly worthwhile exercise resulting in operational improvements, cost savings and staff development. All tourism businesses should be concerned with conserving the wonderful environment that supports us - the integration of sustainable practices into successful business is the only way forward"

~ Douglas Ritchie, Chief Executive, Perthshire Tourist Board

Perthshire Tourist Board (PTB) is one of the 14 Area Tourist Boards in Scotland and is a partnership between Perth & Kinross Council, VisitScotland and over 1,000 local tourism businesses that join the board through its membership structure.

The primary function of PTB is to work with local businesses to market Perthshire as an attractive destination in ways that generate additional spend in the area. PTB employs 60 staff and runs a Head Office and eight Tourist Information Centres (TICs), all of which are open throughout the year and collectively welcome in the region of 415,000 visitors.

Read more about the story of Perthshire's green destination journey. Perthshire Tourism Board web site.

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