Friday, 20 April 2007

DMO Certifications: Opportunities for Sustainable Practices?

Might it soon be possible for destination marketers to receive accreditation recognition for their sustainable practices?

In January 2007 Destination Marketing Association International (DMAI) launched their Destination Marketing Accreditation Program. The Program provides a method to assure clients that destination marketing organizations (DMO’s) are following proper practice and conforming to an acceptable level of performance for the industry as a whole.

At present the framework for accreditation does not outline specific standards for sustainability. That said, allowances have been made for special Innovations in practice by DMO’s, which may include “green” programmes.

Stay tuned for further information on how or if the 15 accredited DMO’s may have responded to the Innovations standard in outlined in the accreditation.

In addition to DMAI’s accreditation, the BestCities Global Alliance has also recently launched a Global Certification Program for convention bureaus. According to Steen Jakobsen of Wonderful Copenhagen, a BestCities Alliance member, the criteria adopted under the certification do not presently include standards for sustainability.

No comments: