- More than four out of ten U.S. travelers (44%) consider environmental impact to be important to them when planning travel.
- A majority of U.S. travelers (56%) are skeptical of what companies tell them about their green practices.
- Just under a third of travelers indicate a willingness to pay some sort of premium for green travel.
- Only 8% of green travelers believe it is easy to find green travel options.
The study can be purchased online. HSMAI press release can be found on their web site.