Tuesday, 22 February 2011

Measure Up!

Shout out to Amy Spatrisano at MeetGreen who gave a session today at GMIC on how to measure up with your sustainable event initiatives. It's great to see more and more event planners moving beyond the 'green meetings checklist' to measure strategic sustainability actions for their events. A great opportunity to show how event outcomes can spiral up to contribute to sustainable business goals!

Couple of great examples along these lines:
  • Cisco Live Green Plan: Between 2008 and 2010 this event has slashed paper use for direct marketing and onsite from 22.5 tons to less than one ton!
  • Intel Developer Forum: Hotel guests during IDF could generate over 75,000 pounds of laundry, using over 226,000 gallons of water to clean. If every IDF guest participated in the hotel linen re-use program offered by host hotels in SFO, it would cut the environmental impact in half. Check out Intel's quirky take on 'greening' IDF in this video.
  • Canada Media Marketplace: In 2010 this small 270-attendee table-top marketplace made a big difference by diverting 3.3 tons of waste, or 64% from landfill.

Check out the links for more details!

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